Announcing Dark Mode on Clubhouse

Clubhouse launched Dark Mode, a much anticipated and requested feature from our users. Below is the blog post I crafted for the announcement

Not the Mode you Need, but the Mode you Deserve

We’ve heard your pleas. We’ve spotted your tweets. We’ve seen your hacked together solutions and mocked up versions of the UI of your dreams. And while it might have taken us longer than what would be considered “fast” or “reasonable” or “at all acceptable by human standards,” the wait is finally over. Today, we’re beginning to roll out Clubhouse dark mode in all of its moody, non-blinding-you-at-3-am glory.

It's exactly what you'd expect — light, but not too light, text on a velvety dark background. This makes it easier for night owls to hang on Clubhouse until the wee hours of the morning (and might save your battery life a bit, too).

You can turn it on by going to settings and selecting “dark mode”. From there, you have the option of “Always Dark Mode” or “User Device Settings,” a.k.a. matching whatever your phone is doing at that moment.

Dark mode starts rolling out on iOS and Android Thursday, April 14th. Don’t panic if you don’t see it right away, it’s gonna take us a couple of days to update everybody. And as always, please send us your thoughts, feedback, and suggestions as you test this feature.

The original blog post with images is here.

The Data Behind Binge Watching // Podcast Featuring Hulu's CDO, Jaya Kolhatkar

One of communications objectives for our data vertical is to share the unique and interesting ways Hulu leverages data to inform its business decisions and give our CDO, Jaya Kolhatkar, the opportunity to discuss how businesses can align their data sources and optimize their business decisions. I achieve these objectives through a mix of speaking opportunities and media engagements, including the podcast shared below. In this podcast produced by Snowflake, hosted by journalist Steve Hamm, Jaya discusses aligning Hulu’s data team and data sources under one organization, talks about how we’ve used our data to inform our products and services, and discusses what excites her most about the future of data in other industries (i.e. healthcare).

You can listen to the podcast below and access the original podcast and post here.

Blog Post Announcing Hulu's New Transactional Ad Experience

As part of our 2020 Newfront, I worked to announce our new transactional ad experience, called GatewayGo, aimed at connecting viewers to offers from their favorite brands by pushing more information to their second screens. This new ad experience was featured in our Newfront presentation and also pitched to reporters at key consumer tech and advertising trades. The below is the blog post I wrote announcing the new ad experience, as well as links to select stories that posted.

Hulu Extends Viewer First Ad Experiences with Launch of GatewayGo, Connecting Viewers to their Favorite Brands with Personalized Offers

New Experience Brings Brands Closer to their Conversion Goals with Streaming TV

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TV was once considered solely a lean-back experience, but with Streaming TV, that’s no longer the case.  Streaming TV gives viewers more control over their viewing experience and the ability to take action — with just a few clicks, viewers personalize their experiences by saving their favorite shows and movies to a list, provide feedback on content recommendations, and even engage directly with ads.

We know viewers are watching more television than ever before. In April, engagement on Hulu increased 60% year-over-year (as defined by hours watched). And as more viewers choose streaming TV as their primary source for television, we know now is the time to give these viewers a simpler way to interact and connect with brands while they watch.

That’s why today, Hulu, now part of The Walt Disney Company, is announcing the launch of GatewayGo, a new ad experience designed to allow viewers to connect and interact directly with a brand and take action on their second screen — like access personalized offers, while being minimally intrusive to the viewer. SmileDirectClub, The RealReal and Sweetgreen are among our exclusive launch partners for this new experience.

GatewayGo couples traditional living room video ads with new, action-oriented capabilities to facilitate seamless connections between viewers and advertisers — such as receiving more information from a brand.

“For our brand partners, the power of this ad experience lies in its ability to give viewers a simple way to engage with brands and take action on their mobile device,” says Laura Nelson, SVP, Cross Portfolio Solutions, Disney Advertising Sales. “Ultimately, this helps advertisers get closer to their conversion goals with Streaming TV.”

“The total addressable market for luxury consignment is massive. Hulu’s reach and platform has allowed The RealReal to capitalize on this opportunity. Through Hulu’s GatewayGo, we’re looking forward to expanding our innovation in the interactive ad space,” said Marc Viale, Chief Growth Officer at The RealReal.  

We know this format will resonate with audiences — in surveys, 6 out of 10 streaming viewers would likely consider purchasing from the brand after redeeming an offer, among other things.

When a viewer sees the GatewayGo experience, they can request to have more details about the company or an offer sent to their mobile phone or tablet via a push notification, email, or scan a QR code. By leveraging these channels to engage with a brand, we’re inspiring our viewers to take action while delivering on the promise of a better ad-supported viewing experience.

“Working in partnership with Disney Ad Sales, my team will continue driving innovation to extend our viewer-first advertising efforts and bring new formats to life,” said Jeremy Helfand, Head of Advertising Platforms at DTCI Technology. “This experience builds the foundation for more bottom of the funnel ad experiences that will enable action, and ultimately, transaction, from viewers.” GatewayGo joins Disney’s suite of advertising offerings that can address the entire marketing funnel. We know that a better ad experience equals a better viewer experience all around, and we remain committed to creating experiences that are better for the viewer and advertisers.

Select coverage of the news is below.

Blog Post on Hulu's Updated User Interface

For Hulu’s updated user interface, I crafted a communications plan for the launch and wrote the blog post below. Check out more information on the project here.

Hulu Unveils Updated User Interface that Improves Navigation and Discovery, Making Your TV Viewing More Personalized Than Ever Before

By Jim Denney, VP, Product Management, and Jason Wong, Director, Product Management

Today, consumers are streaming more than ever. Interested in cooking shows on-demand? Or want to subscribe to live TV only during baseball season? That choice and flexibility is now possible for viewers, and that’s all thanks to streaming. 

With our growing audience, we’re constantly thinking about creating the best possible experience for our viewers, by getting them to the content they want to watch quickly while also helping them discover their next favorite movie or series to binge. We listened to feedback from our viewers and heard they loved how easy it was to continue watching the shows and movies they love, but not as easy to discover new content.

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That’s why today, we’re announcing some changes to our experience which will be available to some viewers on Roku and tvOS devices beginning today and roll out more broadly over the next few months.

Making Navigating Collections Easier 

Viewers can now navigate through collections vertically and explore within a collection by moving horizontally. This navigation pattern is something our viewers are accustomed to and matches the navigation pattern across Disney+ and ESPN+, making it easier for viewers who subscribe to the Disney bundle to switch between services and navigate with ease. When testing, viewers found it easy and intuitive to adjust to this updated navigation pattern. 

We’re also simplifying navigation. Categories of content like TV, Movies, and Sports will be moved to the master navigation, which gives our viewers a clear pathway to find what they’re looking for. In the mood for a dramatic movie? This new navigation provides an easy way to navigate our vast library of content with fewer clicks than before.

Communicating More Information Through Tile Size 

Our new collection trays will continue to showcase content in a focused way while also using tile size as another way to communicate information. For example, new shows or movies we know you won’t want to miss will be larger in size. “Keep Watching” tiles however may be smaller, so viewers can see more of their titles at a glance and quickly return to their favorite shows with less clicks. 

More Personalized Collections by our Content Experts and Recommendation System 

We’re always working on bettering our recommendations to help you discover more, faster. In addition to changes to the Hulu user experience, we’ve also made some backend changes to improve the way our recommendations work.  

Since Hulu launched, we knew it was incredibly important to have human editors surfacing content, in addition to smart algorithms identifying the next binge-worthy series for you to watch.   

Starting today, our team of content experts and recommendation system work even more closely together, with our recommendation system fine-tuning curated collections so they are more personalized for our viewers. 

With this change, a viewer who may be a fan of medical dramas will see those titles first in a curated drama collection. In that same collection, a fan of romantic dramas may see those prioritized instead. 

These updates to our UI, paired with more powerful expert and algorithmic curation, make Hulu’s content discovery and navigation experience easier to use and more personalized than ever before. These changes are just the first step in many more to come, all aimed at creating a user interface that puts our content and viewers at the forefront of the experience.

Coverage highlights include:

The Verge Covers Search and Discovery Improvements

Hulu launched a like/dislike button to allow users to give explicit feedback about their recommendations. I wanted to drive a larger story about this news, so worked with our product team to understand if there were larger changes being made to search and discovery. After finding out there were many enhancements in the pipeline, I planned to do a larger announcement around these improvements to share with our viewers and press. The blog post I authored to announce this news can be found here.

I offered this story as an exclusive to Chris Welch at The Verge and also provided him exclusive commentary from the product director leading this initiative. Chris had a one hour exclusivity window, with additional pieces appearing in publications like TechCrunch, Engadget, and SlashGear.

Hulu is giving customers much more control over its recommendations

Plus other user experience improvements as the anticipated Disney+ bundle nears

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Not long after rolling out a long-awaited feature (offline downloads), Hulu is today announcing a slew of improvements to the experience of actually using Hulu. First up, it’s changing the method by which subscribers give feedback on the service’s recommendations. Hulu is introducing a like and dislike system, letting you give a thumbs-up or thumbs-down to individual movies and TV shows that the algorithm suggests.

Disliking a piece of content will prevent it from being recommended again. This replaces the “stop showing this” option that Hulu already had. Liking something tells Hulu that you want to see similar shows and movies surfaced by the app. The like and dislike system is rolling out today on the web and Amazon Fire TV devices, Xbox One, the Nintendo Switch, select LG / Samsung / Android TVs, Vizio SmartCast, and Chromecast. Hulu says other devices are coming soon, with iOS, Android, and Roku being the most obvious platforms missing on day one.

Hulu is also working to make its home screen feel more personalized and relevant and less like a random mix of popular shows with a few of your favorites thrown in. Over the coming weeks and months, Hulu says it will be “displaying the most relevant collections for you and ordering them based on your watch preferences.” If you never watch kids content, for instance, all of those collections will drop way lower in the home feed.

The company is also reminding customers that humans are often behind some of the picks they see throughout the app. It’s not all about algorithms. “Recommendations and human curation work hand in hand at Hulu to deliver just the right mix of content for our viewers - personalized recommendations, curated collections, and everything in between,” Jason Wong, Hulu’s director of product management, wrote in a blog post. In comments provided to The Verge, Wong expanded on that further.

At Hulu, we believe the best search and discovery experience is built on three key tentpoles - our editors that find and highlight content that is relevant and timely, our recommendation algorithms that work to understand what our viewers like, and our features that enable us to listen to our viewers and give them more control over what they see. This combination is what makes discovery on Hulu unique, and ensures that there’s human input from both sides of the equation — from our team at Hulu and our viewers at home.

Search is also getting smarter: Hulu says it’ll now respond better to common misspellings or abbreviations (like “HIMYM” for How I Met Your Mother). Some of these improvements are coming in the short term, and others will roll out over the next few months.

Earlier this month, Hulu improved the legibility of its home screen by toning down the bright backgrounds and text opacity to make everything easier to navigate. It’s a step that should’ve been taken earlier, but it’s still good to see. All of these changes together make it clear that Hulu — which is now a critical part of Disney’s streaming strategy — is putting a huge emphasis on the user experience. In November, Hulu (the ad-supported basic tier) will become part of Disney’s appealing trio bundle of Disney+, ESPN+, and Hulu for a single price of $12.99 per month.

The original story can be found here.

Blog Post on Launching Pause Ads on Hulu

Hulu Unveils New Pause Ad Experience

By Jeremy Helfand

Part of becoming the #1 choice for TV, both inside and outside the home, means building the most innovative ad experience for consumers and brands.

We know that viewers’ expectations of advertising have changed; brands and advertisers alike are in a race to meet these new expectations and engage their target audiences.  Viewers don’t want an irrelevant, intrusive ad experience and appreciate when brands tell their stories in authentic, organic ways. Brands need to step up to the plate and flex their creative muscles to go beyond the traditional 30-second spot to stand out. 

Enter the pause ad. Currently in beta with two clients, Coca-Cola and P&G, Hulu is launching this new format in Q2 2019. 

The pause ad unit is a non-disruptive, viewer-initiated ad experience that appears when a viewer presses pause when watching content. The creative consists of two parts - a static ad creative that has contextually relevant messaging and a background gradient to make the pause ad distinct from the pause content scene.

Because we’re focused on building a viewer-first ad experience, we conduct extensive user testing before rolling out product of ad features like the pause ad. We won’t roll out features that receive negative feedback from our viewers. 

What we found in our pause ad research is that users generally preferred ads that were subtle and non-intrusive, and in particular had a positive response to the pause experience.  and. Many viewers found audio and video when pausing disruptive, which is why we created an ad unit that is static without sound.

We’re excited to bring this new, unique opportunity for storytelling to the market in the next few months and are looking forward to more feedback from our viewers and advertisers throughout the beta period. 


Coverage Garnered - AdExchanger Interview Introducing Hulu's Approach to Innovation in Advertising & Our New Head of Ad Platforms

When Hulu’s Head of Ad Platforms, Jeremy Helfand, joined the company, I collaborated with him closely on his narrative to the market. Our goal was to set his vision for innovation for Hulu’s advertising experience, and together we built a narrative focused on the theme of “transforming advertising in the living room”.

To share this narrative with the market, I built a plan that included background meetings with key reporters, speaking opportunities at a few events, and an introductory interview with the team at AdExchanger through my relationship with Rae Paoletta.

The briefing sheet with messaging that I created can be viewed here.

For this story, I worked with Rae to discuss topics of focus to shape the interview below.

Hulu’s Jeremy Helfand Hopes to Disrupt TV Advertising Without Disrupting Audiences

Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans.

But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break?

Jeremy Helfand, Hulu’s new VP and head of advertising platforms, says this is where advertising can and must go.

“There’s been a lot of debate over whether ads should be 15 seconds or 10 seconds or six seconds,” he told AdExchanger. “But how about reimagining the ad experience where ads work alongside the content itself?”

Helfand joined Hulu in June after working at Adobe for six years, where he helped build the Adobe Primetime TV platform. In his new position at Hulu, he hopes to re-engineer the way advertisers and consumers think about immersive advertising.

AdExchanger caught up with Helfand to talk about his vision for Hulu’s ad business.

AdExchanger: What’s your first order of business in this new role?

JEREMY HELFAND: We are setting a bold vision for transforming advertising in the living room. Nearly 80% of viewers on Hulu are watching content in the living room. I think that gives us the opportunity to help define and shape what advertising should be as this television medium continues to evolve.

There are a couple of components to that. One is what I would call viewer-first advertising. We have to build a model for the viewer where they have a high-quality experience with advertising at Hulu. We’ve already led the way in the market with lightened ad loads and choice-based advertising like Ad Selector. We’re going to double down on that and take it a step further.

So you’re talking about better targeting as well as different ad formats?

I think that’s accurate. I think there’s opportunity for integration and immersiveness. I think it has the opportunity to go a step further given some of the tech we’re seeing in the market today. I think there’s a way not only to surround the content with ads, but how do you get the ads into the content? How do you use different form factors like mobile or voice in order to help provide an experience where users can engage with brands but not necessarily have to stop their content experience?

Can you give me an example of the vision?

The simplest way to describe it is non-commercial-break advertising. Let’s move away from the “Hey, we’re going to stop the piece of content, inject an ad and get back to the content.”

How do you get the brand into the content itself? How do you use the second screen for ads instead of thinking about it as a buddy content experience? All the development in voice is another way to think about it. And there’s [also opportunity for advertising] in the moments through the storytelling process where a user takes a break from watching content.

Does this mean you’ll be working more closely with Hulu’s brand integrations team?

Absolutely. We work very closely with our integrated marketing team, because there’s an opportunity to bring technology and creative together here in an environment controlled by Hulu.

Do you see any blind spots in Hulu’s advertising stack? Where is there room for growth?

We’re focused on differentiating ourselves in a couple of different areas. I wouldn’t call them “blind spots,” but they’re areas where we see lots of opportunity to invest in order to grow the business and meet the needs of the marketplace as we pursue this vision. Advertising is a strategic imperative for Hulu so we’re investing heavily there.

One of those areas is around choice and control. We’ve given viewers the choice around what subscription they want to have. From that same standpoint, we want to give advertisers more control of the way they buy premium advertising content through Hulu and the way they measure success. It all goes back to automation, measurement and experience. Investments in areas around automation and measurement specifically can give more choice and control to the advertiser.

What’s one aspect of the buying process you’d like to automate most? What do you need to build in terms of measurement?

From an automation perspective, I think there’s an opportunity that goes beyond Hulu. There’s an opportunity to do a better job of making premium content accessible for advertisers and moving beyond the traditional upfront process. That means using data to surface opportunities for brands to access premium content advertising. That’s a key area of opportunity.

From a measurement perspective, I see lots of development, especially with more direct-to-consumer advertisers wanting to leverage television and video. There’s an expectation for being able to more quickly and effectively measure ROI through attribution capabilities. That’s another area of opportunity for both for Hulu and the industry.

Is attribution something you’re building in-house? That’s tough.

It is. When we look at the landscape and how we bring these solutions to the market, we’re looking at a combination of both how we build things as well as how we partner with the ecosystem to deliver them. A combination of those things will be a way in which we address velocity with the business. Speed to market and velocity is paramount as advertisers are looking to leverage [our] media more and more.

What’s your vision for Hulu’s ad tech capability in the next year or so?

I believe that the ad experience needs to be consistent, relevant and integrated into the storytelling that’s happening with our great content. When a viewer has an ad-based experience at Hulu, they can expect it’s a consistent experience they have each time, whether they’re tuning in live, watching their favorite on-demand content, watching a single episode or binging content. That mix between ad and content has to be relevant to them.

With integrated and immersive advertising, we want to be able to help brands tell their story while they’re immersed in the content the viewer is watching. If you think about what’s happening in the industry, we’ve watched advertising go from being disruptive to one where the main focus has been seamlessness – to make sure the ads and content go well together and that you don’t get buffering. But really where it needs to go is to become more finessed.

Brands can help tell story in a variety of ways around the content, as opposed to interjected in the middle of it.

Read the original story here.

Press Release: Hulu's New Tech Leadership

When Hulu’s CTO, Dan Phillips, began building out his team. I worked with him and our talent team to draft a press release announcing the new executives and pitched the story to press. Variety, MediaPost, and several other publications picked it up. FierceVideo also did a deeper dive and conducted a written interview with Dan on scaling the team, which I wrote as well.

Hulu Bolsters Technology Leadership with New Executives Joe Bentley and Jim Denney in Key Engineering and Product Roles.

Company Also Promotes Billie Sue Chafins to Serve as VP, Software Development and Head of Seattle Office

SANTA MONICA, CA (September 24, 2018) Hulu announced today that it has welcomed two new senior leaders to its technology team: Joe Bentley as Senior Vice President, Engineering, and Jim Denney as Vice President, Product Management. Bentley and Denney will both report directly to Hulu’s CTO, Dan Phillips. Additionally, Billie Sue Chafins has been promoted to Vice President, Software Development and Head of Hulu’s Seattle Office. She will report directly to Bentley and will assume responsibility for the decision-making and operations of the company’s office in Seattle. These new appointments strengthen Hulu’s technology organization and will advance the company’s goals to build the best experience for viewers and continue to accelerate innovation in the streaming video space. Hulu’s new leaders will also play a key role in further scaling the technology team, with plans to hire an additional 190+ roles in the remainder of 2018 alone.

As Senior Vice President, Engineering, Joe Bentley will be responsible for leading Hulu’s software development organization, consisting of Hulu’s video streaming technology, content platform, client platform and devices, subscriptions and billing, platform engineering, architecture, QA, technical program management, research, machine learning, and AI. He will be responsible for managing Hulu’s long-term technical strategy, aligning team efforts to launch new features, and fostering innovation amongst Hulu’s developers.

Bentley joins Hulu from GoPro where he was Vice President of Software Engineering, responsible for all software engineering and research, including developing mobile and desktop products, web and cloud services, data sciences engineering, AI, and codec research. Before joining GoPro, Bentley held various leadership roles at Amazon where he led the creation, development, and launch of Amazon’s Fire TV product line as well as the engineering for Digital Platform, Amazon’s cloud services for Digital Products.

Bentley began his role on Monday, August 13, and will be based in Hulu’s Santa Monica office.

As Vice President, Product Management, Jim Denney will be responsible for leading Hulu’s product organization, which includes the service platform, billing and payments, experience and engagement, device partnerships and integrations, and advanced technology teams. Denney will be tasked with directing Hulu’s long-term product strategy, establishing product team goals, and aligning cross-team efforts to ship innovative features for our SVOD and live-streaming service offerings.

Denney comes to Hulu from TiVo, where he was the Vice President of Product Management and Strategy. In this role, he was responsible for building a cohesive product plan and structure across TiVo businesses including metadata, discovery tools, analytics, and TiVo’s core user experience. During his tenure at TiVo, he led the launch of products ranging from DVRs and client devices to mobile and online experiences. These included innovations such as advanced discovery experiences, the ability to bring content on portable devices, and unifying over the top and pay TV content into one user UI. His contributions to the development of the TiVo experience garnered him a Primetime Emmy award for “Outstanding Achievement in Enhanced Television” from the Academy of Television Arts and Science in 2006.

Denney began his role last week and will be based in Hulu’s Santa Monica office.

As Vice President, Software Development, Billie Sue Chafins will continue to lead client development for Hulu. She is responsible for delivering and shipping the Hulu experience across all devices, ensuring viewers have a best-in-class, consistent experience. Additionally, as the Head of Hulu’s Seattle office, Chafins will now be the key executive on business decisions impacting the Seattle office and its operations and will serve as the company’s champion for recruiting in the city.

Prior to joining Hulu, Chafins spent 14 years at Microsoft, leading several teams responsible for products like Windows UX and Office. Before joining Microsoft, she was a lecturer at the University of Kentucky teaching computer science.

See the original post here.

Coverage garnered:

Coverage Garnered - Variety On Jeremy Helfand's Appointment as Hulu's Head of Ad Platforms

To announce the arrival of Hulu’s new VP, Head of Ad Platforms, I drafted a short pitch with a bio and headshot and sent to a few reporter contacts at media and technology trades. Several publications covered the news and I’ve shared Variety’s story below.

Key messages that pulled through include: Hulu is scaling the ad platform team with an additional 40 positions open and advertising is a strategic advantage for the company.

Hulu Taps Adobe Exec Jeremy Helfand as Head of Ad Platforms

Jeremy Helfand is leaving Adobe Systems after more than six years to join Hulu as VP, head of advertising platforms.

Helfand reports to chief technology officer Dan Phillips, who just joined Hulu from TiVo, and is based out of the company’s Santa Monica, Calif., headquarters. In the new role, Helfand is responsible for the development of Hulu’s advertising strategy, product innovation, technology development, and ecosystem partnerships.

“Excited to join Hulu as Head of Advertising Platforms,” Helfand wrote in a post on LinkedIn. “Huge thanks to Peter Naylor [senior VP of advertising sales for Hulu] who was a big advocate and will be my partner on the business.”

At Adobe, Helfand led the development and launch of the Adobe Primetime internet TV platform and oversaw Adobe’s media and entertainment industry team. He joined Adobe in 2011 with its acquisition of video-advertising technology firm Auditude, where he had been CEO. Prior to that, he worked for United Online, Advertising.com and Arthur Andersen.

Hulu has run advertising on its streaming platform since its inception in 2007. The company says that in 2018, it’s investing more in ad infrastructure and services: In addition Helfand’s hire, a rep said Hulu is hiring for 40 additional positions to enhance its advertising offerings.

Recently, Hulu began testing dynamic ad-insertion for Hulu With Live TV on select cable networks, with plans to widen it to additional channels over the coming months. Hulu also announced an ad-supported download feature, which will let subscribers watch TV shows and movies on mobile devices on the go without an internet connection.

More than 60% of Hulu’s 20 million-plus subscribers (as of May 2018) are on the ad-supported subscription VOD plan, CEO Randy Freer said in an interview last week at the Cannes Lions festival.

“We believe that advertising, rather than being commercial interruption, can be a strategic advantage for us,” Freer said in the interview. “We offer consumers choice. They can have ads or not have ads.”

See the original article here.

Coverage Garnered: GeekWire Profile on Hulu's Billie Sue Chafins

To drive greater awareness of our technology team, I wanted to place executive profiles in influential, local tech publications, like GeekWire in Seattle. I garnered this profile interview of Billie Sue Chafins who manages all client development for Hulu in our Seattle office.

Hulu’s Billie Sue Chafins Credits Education and Hard Work For Long Career in Tech

Billie Sue Chafins grew up a coal miner’s daughter in Kentucky, but with more than 20 years in tech, she said education helped her get to where she is today.

“Through education and hard work, I have had some incredible opportunities in my life,” said Chafins, the director of software development at Hulu’s Seattle offices. “Because of my personal experiences, I understand the importance of education and mentorship for personal and professional growth.”

Chafins, who is GeekWire’s latest Geek of the Week, leads all client development across mobile, web, and living room devices at Hulu, where she manages a team of more than 130 developers, technical program managers, and QA.

“For a small team, we do a lot, and are responsible for delivering an amazing experience for our viewers across all devices.,” Chafins said.

Before Hulu, she spent 14 years at Microsoft, leading teams responsible for products like Windows UX and Office. She also spent time as a lecturer in Computer Science at the University of Kentucky and was a volunteer computer science teacher for TEALS, an organization that partners with schools to bring computer science programs to students who may not otherwise have the chance to learn CS.

Learn more about this week’s Geek of the Week, Billie Sue Chafins:

What do you do, and why do you do it? “I love building things — that’s always been a part of who I am. Even as a kid I was always collecting boxes to build houses and popsicle sticks to build bridges. When I was a CS major, I gravitated towards projects that were more practical to build something that would help people (as opposed to, for example, a discrete math class writing proofs). That’s why coming into tech made sense for me. I love building things and then going out into the world to see others using it — like when I was at Microsoft and I’d see Windows everywhere. Now working at Hulu, my mom can even see what I do (she thinks I make TV).

“Another big aspect of what I do is leading teams — I love being a teacher and building teams. Helping people realize their potential is one of my favorite things about my job. To see someone build their raw skills and have their “Aha!” moment is really rewarding, and I’ve had the opportunity to manage some people since they’ve come out of college and watch them progress. It’s incredible to see people get excited about something, push themselves out of their comfort zone, and be surprised about what they can accomplish.”

What’s the single most important thing people should know about your field? “To me the most important thing about our field is that it’s always evolving. If you want to learn new things, tech is where you want to be. Being able to constantly learn is why I signed up to be a CS major. I knew the field would continue to evolve — I’ve been doing this for 20+ years and I still learn something new every day.”

Where do you find your inspiration? “I really look at how products are made and I’m constantly thinking about how an experience can be simplified and made better. I also read a lot, especially about leadership. It’s eye opening to see what other leaders are going through and how they went through the same trials I’m going through now (and that I’m not the only crazy one haha). I also find that traveling gives me perspective — seeing the world yet being grounded in knowing where I came from is incredibly inspiring.”

What’s the one piece of technology you couldn’t live without, and why? “My phone (like everybody else, I’m addicted) and my kindle (which is waterproof and I love).”

Billie Sue Chaffins’ desk.

What’s your workspace like, and why does it work for you? “My workspace is very eclectic. My chair is decorated to be an “iron throne”, there is a 7-foot inflatable elephant over my desk, and recently there was a pink tablecloth with party llamas. My team likes to decorate it for various events and I never take the decorations away. They provide lots of good memories for me and stories for others. What I love about it is that it reflects me and my relationship with my team.”

Your best tip or trick for managing everyday work and life. (Help us out, we need it.) “Maintain perspective. Not everything can be done at once, and I’ve accepted there will always be more on my to do list than I can get to. Always focus on the highest priority item — the biggest thing that only you can do to that will have the biggest impact on those around you. And drink coffee. Lots of coffee.”

Mac, Windows or Linux? “Mac.”

Kirk, Picard, or Janeway? “Picard.”

Transporter, Time Machine or Cloak of Invisibility? “Transporter.”

If someone gave me $1 million to launch a startup, I would … “I would want to do something in the social impact and education space. There are so many people who don’t have the same opportunities just by nature of when and where they were born. The startup would be focused on ways I could impact people’s’ lives through education and how I can level the playing field.”

I once waited in line for … “I actually remember I waited in line for Windows 95! And all those floppy disks! I was a CS undergrad at the time.”

Your role models: “My dad — he had an 8th grade education and he started working in the coal mines when he was 13, yet he successfully raised me and my sister. His persistence, compassion, and the selfless nature of how he approached everything is inspiring. He instilled in me a lot of my values.”

Greatest game in history: “I’m from Kentucky. Basketball. ‘Nuff said.”

Best gadget ever: “The smartphone — it has changed everything about our lives. We’re always on and always connected (which has upsides and downsides). It’s changed the way we lived.”

First computer: “Packard Bell in 1992.”

Current phone: “iPhone 7 Plus.”

Favorite app: “Wunderlist — I love lists.”

Favorite cause: “Education — finding ways to give opportunities to those who wouldn’t otherwise have them.”

Most important technology of 2017: “Is it cheating to say Hulu with Live TV?”

Most important technology of 2018: “I think AI and machine learning are going to change how companies do business and how products are experienced. A great example of this is how Hulu is leveraging machine learning to create a personalized experience for our viewers. Across our technology stack, we’re using data to be smarter and more efficient, and deliver the best possible experience to the viewer.”

Final words of advice for your fellow geeks: “Part of being a geek is being curious about things. Be curious, keep learning, and keep growing.”

Twitter: @billiesuec

LinkedIn: Billie Sue Chafins

The original interview can be found here.