Broadcast Interview - Brand Safety Commentary with CNBC's Julia Boorstin

After seeing our commentary in a CBS MoneyWatch article, Harriet Taylor, a producer for CNBC, reached out to interview an executive at IAS during Advertising Week. I worked with Harriet to set up an intake call with our CEO, Scott Knoll. She was happy with his responses and confirmed an interview with us. I also worked with her to craft questions to film. 

To prepare my CEO, I created a briefing sheet for his initial phone call with Harriet. Once the questions for his interview were confirmed, I identified sound bites for every question. We set up a camera in the office, reviewed broadcast best practices, and filmed him running through the questions so he could see himself on camera.

His sound bite aired on Squawk Box and Nightly Business Report on Monday, September 25th. You can watch the Nightly Business Report segment below.